The Oncology Center of Central Baltimore
The Oncology Center of Central Baltimore asked us to build
them a powerful website because they saw the type of work
we produce. We delivered on that request by engaging their
web users with a Flash introduction, music that can be
listened to or turned off, and actual photos of the doctors
and staff that create a personal connection. We also created
secondary animations that further explain what the Oncology
Center is all about.
At first, the website was all they were looking for.
But we knew what questions to ask and explained to them
the importance of branding. If done correctly, branding
an organization and developing solid marketing pieces
will deliver results. To go along with the Oncology
Center's powerful web presence, we established a color
scheme and chose fonts for them. We created a logo that
forms their identity. We even produced printed material
including business cards, letterhead, and envelopes
that further reinforce their image. All of these pieces
put together form the foundation of a correctly branded
organization.
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