Darob Incorporated

With over nineteen years experience dealing with healthcare facilities and fifteen years experience owning, operating, and managing medical waste facilities, Darob Incorporated has become a force to reckon with in the competitive medical waste industry. Before M3 began to work with Darob, however, the company's marketing was unable to convey this message.

Darob provides a key service to the community, disposing of medical waste in order to effectively eliminate the threat of harmful exposure to the public and environment. After analyzing Darob's benefits to the public, M3 knew that it could create a brand for the company that would emphasize its role as a guardian of public welfare.

Towards that end, M3 developed a soothing identity through the use of the color blue, the cleansing effects of water, and the invigorating energy of fresh air. Using these emotional touchstones to Darob's advantage, M3 developed a complete design package, including a corporate logo, business cards, letterhead, and envelopes. On the website, M3 further developed the calming nature of Darob's design package through the careful use of sound and the employment of Macromedia Flash to animate the website's clouds.

The final result is a complete redesign of Darob's image to that of a company that provides an essential service to the community that safeguards both the public and the environment from harm.

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